DIGITAL ADVERTISING

A brand new USD Torero Store opened in July 2015. Located at the Hahn University Center, the store is a modern retail destination in the main hub of activity on campus. The 6,665 square foot store is in close proximity to the largest dining facilities on campus and core campus services (Campus Card, One Stop Services and student organization offices and meeting spaces).

The store features seven digital screens that are used for advertising and promotions to the campus community - students, faculty, staff and visitors.  Ad Package Options.

There are three large high definition LED wall screens. (The LED �tech� screen is over 10� wide by 6� high). In addition to the LED screens there are four LCD �kiosk� screens placed throughout the store. (Each is over 28� wide by 49� high. The kiosk screens are also connected to merchandise display fixtures).

There is a consistent flow of traffic throughout the year Monday through Saturday during operating hours.

Fall and spring semester hours:
Monday through Thursday: 8 am � 6 pm
Friday: 8 am � 5 pm
Saturday: 9 am � 5 pm
Sunday: Closed

Ad Package Options

Ad runs every day, every hour, during operating hours (six days a week).*

Semester Package: $5,000 per semester (fall or spring)
Annual Package: $10,000 per year (fall and spring)

Semester and Annual Ad packages include: two graphics and one video. Client may change the graphic three times per semester during set timeframes. This allows for up to eight unique graphics and four videos per semester.

Summer Package: $3,000

The Summer Ad package includes: one graphic and one video. Client may change the graphic once during the specified timeframe. This allows for up to two unique graphics and two videos during the peak traffic summer months of June and July.

Timeframes:
Fall semester = September � December
Spring semester = Last week of January - May
Summer session = June � July

* Depending on the number of assets scheduled, and the duration of each, an ad will run a minimum of 8 times an hour. The ad is likely to repeat as often as 20 or more times an hour.

Asset Schedule

All assets must be received by USD Torero Store by the applicable deadlines. To keep content fresh assets should ideally be refreshed twice per semester.

Each Semester
Assets due by the 1st of the month to be scheduled (starting by) the first Monday of the following month.
Spring 2016
    Asset due: 1/15/16Ad start date: 2/1/16
    Asset due: 2/19/16Ad start date: 3/1/16
    Asset due: 3/18/16Ad start date: 4/1/16
    Asset due: 4/15/16Ad start date: 5/2/16

Summer 2016
    Asset due: 5/18/16Ad start date: 6/1/16
    Asset due: 6/16/16Ad start date: 7/1/16

Asset Files

Assets should be sent to Loryn Johnson, Marketing Director: lorynj @ sandiego.edu.

Include your company name in the file name for reference.

Assets must be created with proper dimensions and as the appropriate file types. Files not meeting these criteria will need to be revised by the client and resubmitted before the deadline.

Video � high definition mp4 file. A duration time of 30 seconds or less is preferred. Maximum duration is 1 minute. Video files will run on the Tech department screen.

Graphic (still image) � jpeg or png files (minimum resolution: 72 dpi). One graphic will appear on a Kiosk screen and one graphic will appear on the Tech screen, or, you may choose to have both graphics appear on the Kiosk screen.

Kiosk screen: (vertical) 1920 high by 1080 wide - pixels
Demo screen: (landscape) 1080 high by 1920 wide - pixels

Digital Screen Images



Contact:
Loryn Johnson, Marketing Director
Auxiliary Services, University of San Diego
lorynj @ sandiego.edu or (619) 260-2356